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Event Description
GEYC organizează în cadrul Campaniei SMARTER un workshop gratuit pe tema: Communication & social media, 21 iulie 2014 #BeSMARTER14
FOCUS: Facebook Communication
– Introduction (types of communication, PR & communication strategy features, social media communication features, advertising, tips and tricks);
– Communication campaign planning (setting objectives, content, target audiences, choosing channels, adapting the content to each channel and each audience, setting and evaluating key performance indicators – KPIs, scheduling the campaign – GANTT chart);
– Facebook brand page (getting started, analysing and discussing Facebook insights, case study: GEYC’s Facebook page);
– A 10 min Facebook campaign (teamwork: planning, creating, targetting, posting, promoting for 10 mins and evaluating a Facebook post on GEYC’s Facebook page, tips and tricks – discussion).
Conținutul workshopului este inspirat de:
– Cursul de Digital and Social Media al University of Technology Sidney (Australia);
– Cursul de Writing for the web al University of Toronto (Canada);
– Cursul de Social Media Issues al Stanford University (SUA);
La finalul workshop-ului se acordă certificate de participare. Participarea este permisă doar participanților înscriși și confirmați. Înscrieri până pe 16 iulie 2014 pe http://geyc.ro/workshop
Partener: BRD Groupe Societe Generale
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