DM Cluj Meetup #6 – Good content means telling a good story

June 9, 2015

June 9, 2015

18:15 To 20:30

ClujHUB, strada Pitesti, nr. 19, Cluj-Napoca

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Event Description

Often in marketing we get so caught up in tools, procedures and brand visuals that we forget about an important element at the core of any communication or sales activity: good content. And oftentimes, good content gets delivered via a story. A good story manages to inspire, to move people, to spark emotion. The art of storytelling is something any marketer should strive to learn. On Tuesday, we meet with Alexandra Craciun from Exquisite and Marian Hurducas from Necktie to talk about big stories and little stories, told on blogs, in images or in a short 140 character message.



18.15 – 18.30 The community is gathering

18.30 – 19.10 Alexandra Craciun – How to use storytelling to communicate your brand

19.10 – 19.25 coffee break

19.25 – 20.05 Marian Hurducas – Social media, micro-content and storytelling

20.05 onwards – socializing 🙂


About the speakers:

Alexandra Craciun has been working for more than 7 years in communication, she runs a storrytelling and comm agency in Cluj, Exquisite, and helps brands tell their stories. She likes to tell their clients that we are good in creating great stories that people can interact with, stories that attract the audience and fortify the brand’s connection with its supporters. Stories created with love, stories that we remember, that ispire and captivate us.

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Marian Hurducas has had a long affair with both the spoken and the written word. His first love was the radio, being ex DJ and MC at Radio Vest and founder at UBB radio – the only teaching radio at that time, and he also worked at PRO FM Campus and Radio Impuls. He studied journalism, he helped promote TIFF, he has been communication manager for at Agentia Respect and he has a lot of other side projects.

Now he is a smart casual communicator and founder of Necktie Agency, PR addicted, neuromarketing, digital marketing and social media afficionado.

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Please take a moment to RSVP here:

# Facebook event:

We are looking forward to see you at this meetup and write another page in the story of this great community!

Registration here on Meetup is mandatory for this event! Arrival is between 6:15 and 6:30. 

Cost for ClujHUB members: free. Become a HUBster. 


Digital Marketing Cluj is a community dedicated to marketers who want to know more about how they can excel at their job in the digital world. We propose monthly gatherings, dedicated to marketing specialists and marketing enthusiasts with the purpose of sharing knowledge, best practices and keeping up with the latest trends. 

Our intent is to bring marketing people close together and encourage people to learn from one another. There is a lot of talent in Cluj, there are a lot of creative people and they need to meet!




Pitesti 19

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