Business Models Generation Master-class

May 15, 2014

May 16, 2014

09:00 To 18:00

Impac Hub, Bucuresti

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Event Description

or years, many organizations, no matter their size, had a sound and healthy business model. Nowadays, as a result of increasingly drastic changes in the market, we constantly discover that the old business approach triggers more and more challenges. Traditional business models become outdated way faster thus creating the urge for new, innovative business models that can adapt to new consumer mindsets, new technologies and a growing pace of lifestyle.

Organizations Need to Re-invent Themselves

During this 2 days master-class on ‘Business Model Generation’ on May 15th and 16th at Impact Hub Bucharest, Oana Toiu and Vlad Craioveanu, partners of Business Models Inc. CEE, will guide you through understanding how to systematically invent, design and implement powerful business models.

We will start with the analysis of the current business model, followed by business model innovation and implementation. We will use different design and innovation techniques in this process in order to help you develop new, alternative business models within your own organization.

The Business Model Canvas

We will make use of the Business Model Canvas, a systemic and practical tool to support our thinking on strategy and business model innovation. By working with the business model canvas, you go beyond existing models in your organization and you experience how to design new business models that can open new markets, reach a different audience or propose and entirely new value proposition.


This program is designed for the business community in Romania – from small and medium enterprise leaders to innovation managers, business managers and leaders of big organizations -. Whether you have a keen interest in business design or business model innovation or you’re looking for new perspectives and potential solutions for developing or re-designing your business, we’re looking forward to working together. All participants get the bestseller ‘Business Model Generation‘.

Workshop Outcomes

During this workshop you will:

  • Understand business model thinking and diagram your current business model
  • Gain insights on analyzing the current business model
  • Deepen your understanding of the interaction you have with the main customer segments
  • Clarify the value you currently deliver and identify new potential opportunities
  • Identify partners, supporters and relationships that are key to making that happen
  • Innovate around the different possibilities to bring value through your business model
  • Discover new systemic perspectives on strategic planning and business development

Master-class facilitators

Vlad Craioveanu is co-founder of Impact HUB Bucharest, partner of Business Models Inc. and a strong believer in the greater good that can be achieved in today’s pragmatic world in a sustainable way. He is currently handling business development and is a sharp partner in designing and facilitating relevant conversations that enable business growth. Vlad has worked with clients from different sectors and in different development stages, from young entrepreneurs and start-ups to big multinationals and international organizations.

Oana Țoiu is a social change aficionado having led change projects and organizations with teams up to 100 people. She empowers people she works with to move faster from idea to practice, in a way that is engaging both to operating teams and stakeholders. An Aspen Fellow herself and teacher on Team Dynamics at the Alternative University in Bucharest, Oana’s work has been featured by Foreign Policy Romania, Nesta Job Innovators, and European Commision’s Innovation Exchange.

Alexandra Pode is co-founder of Impact HUB Bucharest and a leadership development facilitator. With a background in facilitation, leadership development and product development, her passion lies in enabling people to co-create ecosystems that drive results through functionality and a high level of emotional engagement. Alexandra has been working with organizations ranging from start-ups to multinationals in places like Romania, Serbia, Turkey and Austria.


The fees for the two days of the master-class are (including the bestseller ‘Business Model Generation‘, stationery, coffee breaks & lunch)

  • 360 euro + VAT – general ticket
  • 300 euro + VAT – for existing Impact Hub Bucharest members

Limited places are available so register as soon as possible but no later than May 9th. For registration and further details about this master-class, please write to us at


Event Information

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